Farewell Zellers, Hello Target!

After these all these years of watching so many great designers launch collections for Target, all we could do was drool helplessly as affordable goods from Rodarte, Thakoon, Mulberry, and Zac Posen pass us by south of the border. But as of 2013- not anymore! HBC (Hudson's Bay Co.) has sold the fading Zellers enterprise to Target for a mere $1.8 Billion of chump change... which is sad, since everyone who grew up in the 80's has some memories of Zellers.

So not to dwell on sad news, the perk is that Wallymart now has competition.. and of course, the designer collaborations! Speaking of which, the next one up for Target comes on May 1 2011 and is by Calypso St Barths. This lux resort wear line is known for its bright colours and crepe-y silk dresses. When I bought my Caplyso goods a couple years back, the sales girls teach you to pack it by wringing it to keep the neat texture. It's popular with celebs and jet set, uber-riche vacationers (you know, those that go to St Barths, St Tropez, Sardinia, Corfu etc). This limited edition line will also pass us by, but there's a glimmer of hope come 2013!

But if you wish to shop the Calypso St Barth's line for your next resort vacation - or to help you cope with seasonal affective disorder, you can hit the online shop at www.calypsostbarth.com

From: www.calypsostbarth.com